Donna Shunk has dedicated over 25 years to advancing the consumer-packaged goods (CPG) industry, showcasing her prowess with leading OTC/HBA, Food, and Beverage companies. Her career trajectory includes impactful tenures at Warner-Lambert Consumer Healthcare, Bayer Consumer Products, Mars Wrigley, and Lavazza NA, where she excelled in various sales-driven roles and accumulated a rich portfolio of experiences.
In dynamic market environments, she is known for developing strategic business initiatives and nurturing relationships that drive mutual gains for her company and its partners, including pivotal buyers and C-level executives. An unyielding commitment to results marks her role as a decisive sales leader, and she has been recognized through numerous accolades for her innovative retail strategies and effective management of national broker teams.
Her sales expertise is deeply rooted in creating and implementing strategies that surpass gross and net sales goals across multiple channels. She has consistently demonstrated a unique capacity to synthesize market data into actionable strategy, leading to sustainable business growth and new customer acquisition.
Donna's leadership extends beyond routine sales activities; she is adept at evaluating market initiatives and delivering persuasive presentations that impact key decision-makers. Her strategic thinking, robust entrepreneurial spirit, and strong business acumen allow her to excel in complex scenarios, maintaining adherence to organizational values and ethics.
Under her guidance, her teams have been instrumental in setting and exceeding ambitious sales targets, evidenced by remarkable growth figures in her current role at Lavazza NA from 2021 to 2023. Here, she led initiatives that resulted in significant sales increases across several key accounts, including Publix, H-E-B, Meijer, Ingles, and others under the AWG umbrella.
Donna is equally passionate about animal welfare and environmental sustainability outside her professional life. A pescatarian since 2003, she actively supports The Farm Sanctuary and the Environmental Working Group, advocating for conscious consumer choices that benefit health and habitat. At home, Donna finds joy in her family's company, particularly cherishing moments with her nieces and their families. Her personal and professional networks are a testament to her deep-rooted values of community and collaboration, and she continually seeks ways to contribute positively to her surroundings.
Donna Shunk remains a formidable force in the CPG sector, driven by a blend of deep industry knowledge, strategic foresight, and a commitment to ethical practices that enhance her company's standing and the quality of life for broader communities.
